Delia Wilson Web Design

Not all products are the same and there are so many retail businesses online that are marketing the same products in the same way. Ecommerce, therefore, can be an expensive web decision that doesn’t necessarily pay off in the end. It is a rare business that starts as an online business that becomes a successful internet retailer. Putting your already existing product line online, though, will increase your sales - even if it just locally!

We are experienced in providing companies with the solution that best suits their needs.

But there's one packaged solution that we use most of the time that works with a few products or many products and that is customer maintainable such as deliasdesign.com, essentialsoapsinc.com, marvesta.com/shop and mbare.com . This cart can be easily set up to automatically upload the full product line to froogle.com on a regular basis or and there are many other add-ons to personalize your shopping cart.

The free packaged solution we use is called Zencart . You can maintain this cart without the help of a web professional if you wish or it can reduce your professional maintenance costs. Initial training is also included in our prices but you will be also provided with a cd of flash tutorials on the basics of using the admin side.

There is no limit on numbers of products and they can be imported via an Excel spreadsheet. Prices start at $700 for small sites with up to 30 products if pictures are provided. (We can also take your pictures as well if you are local.)

There are so many different shopping carts and ecommerce catalogs but there are certain features that a promising online retail venture must have.

  1. Regular, on-time functional maintenance.  If you think you can just throw some products into an online shopping cart and just sit back, think again.  An ecommerce web site with changing features and products that are up-to-date and easily available is the first rule of thumb.  You must allot time and/or money towards regular maintenance in order for your site to grow and profit.
  2. A search feature on the front page - don't make your customers click at all to find a product.  Make it easy!
  3. Concentrate on navigability, not site graphics.  Have attractive graphics, yes, but money is better spent on back end efficiency or marketing, not WOW graphics.
  4. Make sure your cart is indexable by search engines.  Many aren't and a business may miss enormous growth potential at best and at worst may never sell a product.
  5. Choose your web host based on what can be implemented on your host - not by what is already there or the cost.