One of the ways to keep your viewer coming back to your website is to create a sense of belonging, a sense of connection with the web and other people out there on the web. It is important to provide features on your website beyond the static information pages.
A packaged web community such as the type promoted by the PHP-Nuke community offers identity, email, messenging, news and article posting and participation in things like forums and link propagation. This type of website is perfect for real-life cities of a certain size or specialized subjects since it requires no web professional to maintain the site yet allows for massive adaptations of the modules used. See the phpnuke site for examples of this type of website.
Separate elements such as providing email or link listings can be highly effective because they allow the viewer to participate in the site process. Forums also remain one of the most commonly used tools for building communities on the web and if used and moderated appropriately can be an asset on certain types of websites.
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